Rule of Thirds

Saving the Rule of Thirds – How PI Firms Can Restore Profitability

The Rule of Thirds Is Under Threat

For decades, a healthy law firm operated on a simple model – displayed as 3 solid boxes

One-third salaries

One-third overheads

One-third partner profit

Today that balance is collapsing as costs rise and revenue per case becomes fixed.

Revenue Is Now Capped

The expansion of Fixed Recoverable Costs places a ceiling on revenue for many claims. Firms can no longer bill their way out of inefficient processes.

Costs Continue to Rise

Office space, compliance requirements, salaries, and litigation expenses continue to increase.

The Talent Trap

Firms often pay premium solicitor salaries for process-driven work such as:

Administration
Document processing
Routine communications

This damages both profitability and lawyer satisfaction

The Brilliant Law Solution

Brilliant Law helps firms rebalance their economics through integrated South African legal operations teams.

Protect the Salary Ratio

High-volume legal processes are handled by qualified South African professionals, allowing UK lawyers to focus on high-value legal work.

Reduce Overheads

Operational functions can be delivered without the cost burden of additional UK infrastructure.

Restore Profitability

Reducing case delivery costs allows firms to increase profit per case even under fixed-fee regimes.

Could this model work for your firm?

If your firm is under pressure to grow while protecting margin and client experience, this model may be the unlock.